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Creating Ad Campaigns

Quick version: Click "New Campaign," pick a platform and budget, confirm your service area, let the AI generate your ads, review everything, and hit Launch. The whole process takes about 5 minutes.

Note: This feature is available on the Pro plan ($198/mo).

The Campaign Builder

Fieldkit's campaign builder walks you through four steps:

  1. Budget -- Choose your platform and set your monthly spend
  2. Location -- Confirm your service area
  3. Ad Content -- Review the AI-generated ads (and edit if you want)
  4. Launch -- Review everything and submit

Step 1: Budget & Platform

Choose Your Platform

You have three options (plus a combo option):

  • Google Ads -- Best for emergency services and people actively searching. You pay per click.
  • Local Service Ads -- You get the Google Guaranteed badge and only pay for actual leads (calls). Appears at the very top of search results.
  • Facebook & Instagram -- Best for brand awareness, seasonal promotions, and reaching homeowners planning projects.
  • Both (Google + Meta) -- Available when your budget is $500/month or more. Your budget is split 60/40 between Google and Meta.

Fieldkit recommends a platform based on your trade. For example, plumbers and electricians often do best with Google Ads because of emergency searches, while roofers and general contractors may benefit from Facebook's visual format.

Set Your Budget

Choose from preset amounts or use the slider:

  • $150/month -- Starter. Limited reach, good for testing.
  • $300/month -- Growth. A solid starting point for most contractors.
  • $500/month -- Popular. Enough to generate consistent calls.
  • $1,000/month -- Pro. Maximum local reach.

You can also set a custom amount between $100 and $2,000 per month. The budget health indicator shows how your budget compares to other contractors in your trade.

Name Your Campaign

Give it a name you'll recognize, like "Spring Plumbing Push" or "HVAC Summer Ads." Customers won't see this name.

Step 2: Location

This step confirms your service area. Fieldkit pulls your ZIP code and service radius from your business profile.

You'll also see a summary of your trade and services. The AI uses this information to write your ads and pick keywords.

If you have multiple locations, you can select which location this campaign targets.

After confirming, click Generate Campaign. The AI will create your ad copy and keywords. This takes 1-2 minutes.

Step 3: Ad Content

The AI generates everything, but you can edit anything before launching.

For Google Ads

  • Headlines -- Short, punchy lines (up to 30 characters each). Google shows 3 at a time. Click any headline to edit it.
  • Descriptions -- Longer text (up to 90 characters each). Google shows 2 at a time. Click to edit.
  • Keywords -- The search terms that trigger your ads. They're color-coded by match type:
    • Exact (blue) -- Your ad shows only for this exact search
    • Phrase (orange) -- Your ad shows when the search contains this phrase
    • Broad (green) -- Your ad shows for related searches
  • Negative Keywords -- Searches you want to block (like "free," "DIY," "cheap"). The AI generates these too, and you can add more.
  • Extensions -- Extra links and callouts that appear with your ad. The AI can generate these for you.

Each headline and description has a quality score. Aim for green scores across the board.

For Facebook & Instagram

  • Primary Text -- The main text that appears above your ad image
  • Headline -- Short text below the image
  • Link Description -- Appears under the headline

You'll see a mobile preview showing how your ad will look in the feed.

For Local Service Ads

Instead of ad copy, you select which service categories you want to advertise (like "Water Heater Repair" or "Drain Cleaning"). Google matches your profile with customers searching for those services.

Step 4: Launch

The final step shows a summary of everything:

  • Platform and budget
  • Service area
  • Ad content preview
  • Keywords (for Google)

Fieldkit runs a pre-launch checklist to catch any issues. If everything checks out, click Launch Campaign.

After launching, Google or Facebook will review your ads. This usually takes 1-2 business days. You'll see the status change from "Pending Review" to "Active" once approved.

After Launch

  • Your campaign status appears on the Campaigns page
  • Calls start showing up in the Call Log once the campaign goes live
  • Performance metrics appear on the Marketing Dashboard

Editing a Campaign

You can edit a draft campaign anytime before launching. Click on it from the Campaigns page and select Edit.

You can also update the budget of a live campaign. Go to the campaign detail page and change the monthly budget.

Tips

  • Start with one platform to learn what works, then expand
  • $300-500/month is a good starting budget for most trades
  • Don't remove too many keywords -- the AI picks them based on what homeowners actually search for
  • Check your Call Log weekly to mark outcomes (Booked, Callback, etc.) -- this powers your ROI numbers
  • Give a new campaign at least 2-3 weeks before judging results

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